This morning we officially launched our new visual identity at a press conference attended by the media and our technical partners.
With a modern, dynamic design, our new logo aims to raise the profile of our commitment to social justice. Our slogan “Fighting for a fair world becomes “We fight inequality. With this statement, we demonstrate our active stance against inequality. This slogan no longer appears visibly in the logo, but symbolically through the exclamation mark which we affix to the “i” of “Switzerland to show our stand against extreme inequality around the world.
The new visual identity was presented by Ms. Sébatou YOUGBARE, Communications Manager for Solidar Suisse in Burkina Faso.
This new visual identity does not change our areas of intervention, which remain education, food security, vocational training, local governance, social cohesion and humanitarian aid, while giving priority to vulnerable people (young people, women, disabled people, internally displaced persons, etc.).
In addition, the exclamation mark, which is our central visual, will henceforth be used in different forms on our communication media. As a reminder, Solidar Suisse’s new visual identity has been in effect in Switzerland since September 09, 2024. The Solidar Suisse representation in Burkina Faso took the opportunity of the commemoration of Solidar Suisse’s 50 years of action in Burkina Faso to officially launch the new visual identity at a press conference on October 25, 2024.
Press conference attended by media and colloboration partners