Training girls and women to use ICTs to promote their products and services: the PROMESSE-FP project keeps its promise.

The “Promotion de l’accès des filles et femmes a un système éducatif et de formation professionnelle de qualité (PROMESSE-FP)” project is continuing to train young girls and women in the use of ICTs to promote their products and services.

From June 14 to 16, 2023, some sixty girls and women from the commune of Boulsa were given training in digital marketing. The training was held in collaboration with the Yam Pukri Association. This year, some 806 girls and women will be trained in the use of Facebook and WhatsApp Business platforms to promote and sell their products and services. To date, more than 1,000 girls and women from the North, Centre-Nord, East and Sahel regions have already been trained and are improving their sales through these platforms.

• Find out more about the PROMESSE-FP project here

Family photo after the ceremony