“๐ฃ๐ฟ๐ฒฬ๐๐ฒ๐ป๐๐ฒ๐ฟ ๐ฎ๐๐ ๐ฝ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐ป๐๐ ๐น๐ฎ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒฬ๐บ๐ฎ๐๐ถ๐พ๐๐ฒ ๐ด๐ฒ๐ป๐ฟ๐ฒ ๐ฒ๐ ๐ฑ’๐ถ๐ป๐ฐ๐น๐๐๐ถ๐ผ๐ป ๐ป๐๐บ๐ฒฬ๐ฟ๐ถ๐พ๐๐ฒ ๐ฎ๐ถ๐ป๐๐ถ ๐พ๐๐ฒ ๐ฑ๐ฒ๐ ๐ฒ๐ ๐ฝ๐ฒฬ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐ฑ๐ฒ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐๐ ๐ฑ’๐ถ๐ป๐ฐ๐น๐๐๐ถ๐ผ๐ป ๐ป๐๐บ๐ฒฬ๐ฟ๐ถ๐พ๐๐ฒ ๐ผ๐ฟ๐ถ๐ฒ๐ป๐๐ฒฬ๐ฒ๐ ๐๐๐ฟ ๐น๐ฒ๐ ๐ท๐ฒ๐๐ป๐ฒ๐ ๐ณ๐ฒ๐บ๐บ๐ฒ๐ ๐ฒ๐ป ๐บ๐ถ๐น๐ถ๐ฒ๐ ๐ฟ๐๐ฟ๐ฎ๐น”
This is the aim of the workshop organized by the Pan-African Institute for Development – West Africa and Sahel (Ipd-Aos) on March 07, 2023 as part of the celebration of International Women’s Day.
On this occasion, the experience of the “Promotion de l’accรจs des filles ร un Systรจme Educatif et de Formation Professionnelle de qualitรฉ (PROMESSE FP)” project on capacity building for rural girls and women in the use of social networks to promote their income-generating activities was presented.
Over the course of 2022, 1,235 girls and women were trained in digital marketing techniques through the Facebook and WhatsApp Business platforms, in the project’s four implementation regions: the North, Centre North, Sahel and East.
In addition, a Facebook page and WhatsApp groups created and run by the women in the 04 regions are already enabling them to access profitable markets and orders.
As a reminder, through this approach, the PROMESSE-FP project ultimately aims to build the capacity of 6,000 girls and women in the informal sector to use ICTs to promote their business activities and improve their incomes.
Find out more about the PROMESSE-FP project here: https://bit.ly/3ytoo3U
