“𝗣𝗿𝗲́𝘀𝗲𝗻𝘁𝗲𝗿 𝗮𝘂𝘅 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀 𝗹𝗮 𝗽𝗿𝗼𝗯𝗹𝗲́𝗺𝗮𝘁𝗶𝗾𝘂𝗲 𝗴𝗲𝗻𝗿𝗲 𝗲𝘁 𝗱’𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗻𝘂𝗺𝗲́𝗿𝗶𝗾𝘂𝗲 𝗮𝗶𝗻𝘀𝗶 𝗾𝘂𝗲 𝗱𝗲𝘀 𝗲𝘅𝗽𝗲́𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗱𝗲 𝗽𝗿𝗼𝗷𝗲𝘁𝘀 𝗱’𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗻𝘂𝗺𝗲́𝗿𝗶𝗾𝘂𝗲 𝗼𝗿𝗶𝗲𝗻𝘁𝗲́𝗲𝘀 𝘀𝘂𝗿 𝗹𝗲𝘀 𝗷𝗲𝘂𝗻𝗲𝘀 𝗳𝗲𝗺𝗺𝗲𝘀 𝗲𝗻 𝗺𝗶𝗹𝗶𝗲𝘂 𝗿𝘂𝗿𝗮𝗹”
This is the aim of the workshop organized by the Pan-African Institute for Development – West Africa and Sahel (Ipd-Aos) on March 07, 2023 as part of the celebration of International Women’s Day.
On this occasion, the experience of the “Promotion de l’accès des filles à un Système Educatif et de Formation Professionnelle de qualité (PROMESSE FP)” project on capacity building for rural girls and women in the use of social networks to promote their income-generating activities was presented.
Over the course of 2022, 1,235 girls and women were trained in digital marketing techniques through the Facebook and WhatsApp Business platforms, in the project’s four implementation regions: the North, Centre North, Sahel and East.
In addition, a Facebook page and WhatsApp groups created and run by the women in the 04 regions are already enabling them to access profitable markets and orders.
As a reminder, through this approach, the PROMESSE-FP project ultimately aims to build the capacity of 6,000 girls and women in the informal sector to use ICTs to promote their business activities and improve their incomes.
Find out more about the PROMESSE-FP project here: https://bit.ly/3ytoo3U
